Alex
Field

Commercial Transformation

I help mid-market and enterprise organisations restructure their commercial operations to unlock growth. Based in the UK, working globally.

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About

The short version

I've spent 15 years inside the machine, building and fixing commercial functions for organisations that needed to move faster. I've led transformations across retail, financial services, and technology, always with the same goal: make the commercial engine work better.

I work best with leadership teams who know something needs to change but aren't sure what the right sequence is. I bring structure, urgency, and a bias toward decisions that stick.

"I bring structure, urgency, and a bias toward decisions that stick."
What clients say

Trust earned

"Alex brought clarity to a situation we'd been circling for months. Within six weeks we had a plan, and within six months we had results."
Sarah Chen, COO — Meridian Retail Group
"No fluff, no frameworks for the sake of it. Just sharp thinking and the ability to get a room of senior people aligned."
James Morton, MD — Blackwell Partners
Work with me
Services

What I do

01

Commercial Strategy

Revenue architecture, pricing strategy, go-to-market design. The strategic layer that turns a good business into a growing one.

02

Operating Model Design

Restructuring how commercial teams work, what they measure, and how they make decisions. Structure that scales.

03

Transformation Delivery

Hands-on programme leadership for complex commercial change. I stay until the new way of working is the only way of working.

Discuss your challenge
Process

How I work

Discovery

Two weeks of diagnosis. Stakeholder interviews, data review, and a clear-eyed assessment of what's working and what isn't.

Design

A structured plan with priorities, sequencing, and quick wins. Presented to your leadership team for alignment.

Delivery

Embedded execution alongside your team. I don't hand over a deck and disappear. I stay until it's working.

Handover

Capability transfer so your team owns the new way of working. The goal is that you don't need me again.

Start with a conversation
Work

Selected clients

Client Name
Client Name
Client Name
Client Name

FTSE 250 Retailer

Restructured commercial operations across 4 business units. 18% margin improvement in 12 months. Team retained post-transformation.

Mid-market Financial Services

Redesigned go-to-market for new product launch. Hit 140% of year-one target. Pricing model still in use 3 years later.

FAQ

Common questions

What does a commercial transformation consultant do?
I help organisations fix or rebuild their commercial functions — how they sell, price, structure teams, and measure performance. The goal is always measurable improvement in revenue or margin.
How long does a typical engagement last?
Most engagements run 3-6 months. Discovery takes 2 weeks, design 2-4 weeks, and delivery fills the rest. Some clients retain me for ongoing advisory after the initial project.
Do you work with mid-market or enterprise?
Both. I've worked with FTSE 250 businesses and with founder-led companies doing £10-50M in revenue. The common thread is leadership teams who want to professionalise their commercial operations.
What industries do you specialise in?
Retail, financial services, and technology. But commercial transformation is largely industry-agnostic — the patterns are similar across sectors.
Contact

Ready to talk? I typically respond within 24 hours.

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